Dunav Ulosci

A modern digital experience for a custom orthotics brand, built to make finding the right solution feel simple, clear, and approachable.

Most people searching for orthopedic insoles are not looking for product codes or technical terminology. They are looking for relief. The experience was designed around that reality, helping users navigate through their condition first and naturally guiding them toward the right insole solution.

The platform organizes products around real everyday problems like flat feet, heel pain, sports strain, diabetic foot care, and recovery support. Clear structure, accessible language, and transparent pricing remove unnecessary friction from the process and make the experience feel more human from the very first interaction.

The visual system focuses on real product photography instead of generic medical imagery, creating a more trustworthy and grounded experience. Built with WordPress and Bricks Builder, the platform also gives the team a flexible system that is easy to manage and expand over time.